This playbook walks you through launching a product on Product Hunt.
Understanding how Product Hunt works is important because you have one shot: You won’t be allowed to post the same product again for 6 months — and only for total redesigns. No redos.
So, we combed interviews with 14 of the most successful hunters and makers. We cross-checked their advice and got to the bottom of hitting Product Hunt’s front page.
Many household names got their start on Product Hunt: Robinhood, Gimlet, and Houseparty—to name a few.
PH has proven itself the most effective place to launch and discover startups.
Think of PH as Reddit for product launches, but with a more kind community:
What we learned in our research is that there is a right way to do it. It’s not the gamble that getting on TechCrunch or hitting the front page of Hacker News is.
Let’s explore the PH methodology we’ve uncovered.